Lotus Cars – Lotus opens flagship showroom and launches Exige S and Elise S in Malaysia

Lotus Malaysian ShowroomLotus have opened their new Malaysian showroom in the Sungai Penchala today, the first of it’s kind in their parent companies home country.

Lotus’ future has also been discussed by Proton Executive Chairman, Datuk Seri Mohd Khamil Jamil, who talked about a two year plan to turn around the fortunes of the Norfolk based manufacturer, with a focus on Chinese, Japanese and US markets.

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SELOC Chat – Lotus new showroom in Malaysia
SELOC Chat – Proton confident of two year Lotus turnaround

KUALA LUMPUR, 8 January 2013 – LOTUS CARS MALAYSIA today announced the official opening of the first LOTUS Flagship Showroom and Centre in Malaysia, strategically located in Sungai Penchala. In conjunction of the opening, LOTUS also unveiled two of its latest stars, the Exige S and Elise S for the Malaysian market.

The opening of the showroom and launch of the Exige S and Elise S was officiated by PROTON Advisor YABhg Tun Dr Mahathir Mohamad, who was accompanied by Dato’ Sri Haji Mohd Khamil Jamil, the Executive Chairman of PROTON. LOTUS is a wholly-owned subsidiary of PROTON Holdings Berhad.

Part of DRB-HICOM’s plans to revive LOTUS, the Flagship Showroom and Centre is built on 10,520m² of land, and offers a complete LOTUS experience with a Showroom, a Customer Interactive Block, and a Service Centre, where owners will be able to service, and obtain the spare parts for their Lotus cars.

The Showroom covers an area of approximately 1,060m², and consists of sale areas for new and pre-owned Lotus cars. Elegant and minimalist, the Showroom was designed to convey the heritage of the LOTUS brand. Retail areas for Lotus car accessories, Lotus Originals merchandise, a delivery room, and open deck garden and customers lounge are also located in the Showroom building.

The advanced and fully-equipped LOTUS Service Centre is approximately 1,009m² in size and will offer the highest level of customer service to current and future Lotus owners. The Service Centre is able to accommodate up to 20 cars a day and 480 cars a month.

According to Dato’ Sri Haji Mohd Khamil, when DRB-HICOM first took over PROTON and all its subsidiaries, including LOTUS, one of the Group’s top priorities was to look into reviving the LOTUS brand. “We have many times affirmed our commitment to the future of this brand, and with the launch of Malaysia’s first LOTUS Flagship Showroom today, we are again reiterating our commitment to the future of LOTUS.”

“There are currently about 140 LOTUS Cars showrooms around the world, and approximately 65 percent are 3S Showrooms, but what makes this Flagship Showroom extra special is the 372m2 Customer Interactive Block, which was designed for Lotus customers in mind,” he added. “A ‘LOTUS home’ for owners, this is where owners will be able to get together and ‘hang out’. This are will also be used to coordinate LOTUS events such as Lotus Convoys, Races, and Defensive and Advanced Driver Trainings.”

The opening also marked the official launch of LOTUS’ latest power players, the supercharged Exige S and Elise S. Already making waves globally, the powerful Exige S was recently awarded the coveted Car of The Year title by EVO magazine, while the Elise S – the latest addition to the Elise range, is perfect for the enthusiast wanting to enjoy the thrill of the ride with even better performance, without compromising on weight.

“These cars represent the best that LOTUS has to offer right now, and I can truly say that the best is yet to come. For LOTUS to remain competitive and relevant, it will be necessary for us to introduce more and more exciting products to our customers in the future,” acknowledged Dato’ Sri Haji Mohd Khamil, who added that the way for LOTUS moving forward is to launch products sensibly, and with due regards to proper compliance of quality, cost and delivery.

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